This is something I have observed. I am not so sure if you have noted the same; it is quite rare to see a branded vehicle be it a school, organization, church, name it, breaking a traffic rule. Why is this?
The vehicle is easily distinguishable and most importantly, associated to that particular institution. The driver is therefore very careful to maintain the reputation of the organisation. Would he/she behave the same way behind the wheel of a different vehicle? This comes back to us.
As an individual, what brand do you represent?
As an Africatalentbank.com (ATB) Brand Ambassador (BA), I am expected to maintain the brand identity of ATB. However, away from being a BA, an individual, what is my brand? Without being defined by my leadership position (that possibly dictates I should behave in a certain away), or the organization I work for (that defines my dressing and work-ethic) or my family or school, who am I ? What person do people see when they look at you? Remember the interview question, “What 3 things would people say about you?” That is your label or your personal brand.
Which brand does Mercy Karumba represent? Which brand do you represent? It’s quite a deep question, but worth thinking about. To read more posts by Mercy, click HERE
