ASPIRATIONAL, INSPIRATIONAL, MOTIVATIONAL – That’s (ATB) in a nutshell. Like our Facebook Page to ensure you don’t miss out on tips & Guidance, whether you choose Employment or Entrepreneurship. (ATB), is a Recruitment, Entrepreneurship, Training & Mentorship company that utilises Web, Mobile applications, Social Media and Video to identify, train and recruit top talent on behalf of our clients & partners (in the USA, South Africa, Kenya & Germany), who range from fast growth start-ups to multinationals in sectors including: FMCGs, Mining, Technology, Management Consulting, Legal, Banking and, Venture Capital. Our Alumni and graduate candidates have been recruited to organisations including: Uber, GE, KPMG, Unilever, Andela, EABL, Deloitte, Safaricom, PwC, BAT, Microsoft, Philips and more. 


Unlike other recruitment companies, ATB combines digital & social media recruitment, pre-employment training, offline networking events, as well as on the ground ‘shoe leather’ marketing through its Brand Ambassador (BA) networks on campuses in Kenya, Uganda & Tanzania, thus giving us a unique edge over our competitors. ATB is also one of the first recruitment companies to launch an integrated Applicant Tracking System (ATS) & Video Interview Platform (VIP), which is now being utilised by clients & candidates in Africa, Europe, as well as the USA.


Recruitment & Training is our core activity with some partners (Safaricom, Unilever, & BAT), attracting large volumes of applicants. Our ATS, which has video integrated, has enabled us to source and shortlist candidates on behalf of our recruiting partners, in a short space of time. Organisations with whom we have partnered for Recruitment, Training, Marketing and Brand Visibility purposes include: Coca-Cola, EABL, Unilever, Uber Technologies, Kenya Wildlife Services (KWS), Business Mind Magazine, BAT, Safaricom, Public Image Africa, Centonomy, KIIRA Motors Corporation, Highlands Mineral Water, Microsoft,  @iBizAfrica (Strathmore University, Nairobi), Base Titanium (mining), Craft Silicon, Standard Chartered Bank, and Commercial Bank of Africa (CBA), to name a few.

TRAINING –  What gaps are we filling?

There is currently a mismatch between the skills employers are looking for and the those offered by youth. Many recruiters often cite ‘soft skills’ as an area that needs addressing i.e. communication skills (both written & verbal), leadership skills, business & social etiquette, presentation skills and self confidence are some examples. ATB, together with its partners, has been training Kenyan youth over the last five years, in the above areas and we are now looking to work with partners to enable us to scale up our training, recruitment and entrepreneur programmes. [Outline of a sample training programme available upon request).


ATB also hosts events from Careers Fairs to Entrepreneur Events where we invite technical as well as ‘soft skills’ experts. Experts come from the fields of: IT, Finance, Supply Chain, HR, Image Consultants, Financial Consultants, Media, Legal and PR & Communication experts, who share their expertise and, where possible, run short workshops for our youth members. Click here to view YouTube videos of our events, ATB Training podcasts (audio training recordings), and more.


ATB also identifies and, where possible, matches young entrepreneurs who require funding and/or mentorship, with Venture Capital, seed investor partners as well as Mentors. In 2014, we hosted our first entrepreneur event in Nairobi with over  400 youth in attendance. At this event, we were joined by the Director of Start-Ups & Venture Capital from Microsoft 4Afrika Initiative, as well as the Head of SMEs at Safaricom. In 2014, our event hashtag (#ATBbizSummit) was at one stage that day, the No:1 trending topic in Kenya, surpassing even the world cup! In 2015, we were joined by investors from: Acumen Fund, Novastar Ventures and Centum Investment. At our 2015, Entrepreneur Event, our keynote speaker was Mr James Mworia, CEO, Centum Investment.  Due to the fact that many within our growing community are not based in Nairobi and clients also wishing to recruit in other parts of Africa, from 2016 onwards, we began to focus more on building and scaling up our digital platform, a path we continue to follow in 2021.


  • Graduate Recruitment & Internships
  • Middle Management Recruitment
  • C-Suite headhunting services
  • Graduate Training (incl. soft skills)
  • Executive Training (Talent Management, Six Sigma)
  • Money Management [in partnership with Centonomy]
  • Running your own business
  • Graduate Careers Fairs
  • Executive/Corporate Training events
  • Entrepreneur Bootcamps
  • ATB partner events
  • ATB Website
  • ATB Facebook
  • ATB Twitter
  • ATB Newsletter
  • ATBChat (app)
  • ATB YouTube Channel
  • ATB Podcasts
  • ATB Flickr
  • ATB Pinterest
  • ATB VIP – Video Interview Platform


Miriam Mukasa is Founder and MD of (ATB).  As Managing Director, Miriam is responsible for day-to-day operations at ATB, as well as designing, developing and implementing strategic plans for the organisation. Miriam has over fifteen years HR experience. Before setting up ATB, Miriam worked for 10 years (1999-2009), in the HR Department of the Institute of Cancer Research, UK, one of the world’s leading cancer research organisations (rated top in Europe). Before that, Miriam worked for Regent Pacific Corporate Finance in their stockbroking division in London.

Miriam is a graduate of Sussex University, UK and holds a B.A. honours degree in Economics. She also holds British Psychological Society (BPS), Level A Certification in Psychometric (Aptitude/Ability) testing which enables ATB to administer and manage (in-house), psychometric tests from leading suppliers including, SHL, Talent Q, and Pearson – the world’s leading education company. These tests are used by companies as part of their recruitment process.

In Europe, Miriam has trained and run business workshops for members of staff (including departmental heads) of various multinationals including: Siemens, GlaxoSmithKline, AstraZeneca and GKN plc – the global engineering group.  Miriam is also an executive recruiter and coach and has been retained by international organisations (including fast growth start-ups), to recruit management and executive-level candidates.


Mitchell Odhiambo

Mitchell Odhiambo graduated from JKUAT with a First Class degree in  Acturial Science.  He is an ATB Alumnus and passionate about building a Pan African Entrepreneurial system, promoting cross cultural and international trade and celebrating diversity through music, arts, sports and culture. Mitchell has written weekly for ATB under: ‘Male Perspectives’.




Lillian Sudi is an Electrical and Telecommunication engineering student at Moi University and an ATB Alumna Brand Ambassador. She was also a Microsoft Student Partner (MSP). At Moi University, Lillian was the Vice Chair of the Sponsorship and Alumni committee of the Technology Students’ Association. Lillian has written weekly for ATB under: ‘Female Perspectives’.


ATB BA Danstan WasobokhaDanstan Wasobokha was an Electrical Engineering student at The University of Nairobi, Class of 2017. He is an Alumnus Brand Ambassador (BA) at ATB.  Danstan is an entrepreneur who started fending for himself and financing his education from a young age. He is also a motivational speaker and has his own blog. Danstan is also a pioneer and director of VoSpine (, an interactive site that networks people with similar interests & bridges the gap between professionals & talented people in marginalized area. Danstan has written for ATB under TGIF

Anne GathoniAnne Gathoni  was a student at the University of Nairobi and completed her BSc in Electrical and Information Engineering . Anne is an Alumna Brand Ambassador at ATB and has held several leadership roles including, Vice Chairlady of her church youth group and dining hall captain at her high school. On campus, Anne was an active member of the Engineering Students Association which helps organize career talks for engineering students, as well acting as a bridge between students and the corporate world. Anne has written for ATB under:  Random Musings


Eddie MukisaEdyson Kasigwa Mukisa graduated from The University of Nairobi with a BSc in Electrical and Electronic Engineering (class of 2017). He is an Alumnus Brand Ambassador at ATB. Edyson is a certified java programmer and undertook his studies at Kabarak University – Nakuru (Kenya). His inquisitive nature and love of technology led him to repair his own video game controllers from a young age. In addition to academic excellence, Edyson is also a sports enthusiast who inspired and motivated his engineering football team to the e.s.a (Engineering Students Association) trophy by scoring vital goals. He has written for ATB under: Football                                             Focus

Angela Mugo is a graduate engineer from Kenyatta University, where she studied Electrical and Electronics Engineering. She was a member of the Engineering Students Association at Kenyatta University and was also a member of the hobbyist club. The hobbyist club comprises of students who are passionate about electrical engineering innovations. Angela is an Alumna ATB Brand Ambassador. She is also a volunteer with ROCK (Kenya), which is an organization that tutors children from Kibera slum. Angela has written for ATB under: Feel Good Friday!

Mercy KarumbaMercy Karumba is a Bachelor of Economics graduate from Kenyatta University (class of 2016). She is an Alumna Brand Ambassador at ATB.  Mercy is involved in research activities such as research analysis and data presentation and has worked with Institute of Capacity Building (ICB), Rwanda. She has also participated in various mentorship programmes with organizations such as: LIGHTA AFRICA, FRETAB, ASA-KU, AYLF and ATB CSR project.

Mercy is an active member of the Africa Youth Leadership Forum (AYLF), a young entrepreneur (customized cards and gifts-Merc Kreations), and looks forward to advancing her skills in financial and research analysis in order to get into consultancy. Mercy is also a mentor to high school students and a writer/blogger. She has written a weekly column for ATB titled: ‘Saturday Sentiments‘.